Privacy Policy for Photos By Tom

Last Updated: July 15, 2025


Photos By Tom (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our Facebook Lead Ads or other services related to our photography business. By engaging with our ads or services, you agree to the terms of this Privacy Policy.


1. Information We Collect

We may collect the following types of personal information when you interact with our Facebook Lead Ads or contact us:

  • Contact Information: Name, email address, phone number, or other details you provide through our lead ad forms (e.g., when signing up for a consultation, booking a photography session, or subscribing to our newsletter).
  • Location Information: Approximate location data (e.g., city or region) if you provide it for scheduling purposes or to receive location-specific offers.
  • Usage Data: Information about how you interact with our ads, such as clicks or form submissions, collected via Facebook Pixel or similar tracking technologies.
  • Other Information: Any additional details you voluntarily provide, such as preferences for photography services (e.g., wedding, portrait, or event photography).


2. How We Collect Information

We collect personal information in the following ways:

  • Facebook Lead Ads: When you fill out an Instant Form on our Facebook or Instagram ads, we collect the information you provide directly within the platform.
  • Tracking Technologies: We use tools like Facebook Pixel to track user interactions with our ads for analytics and retargeting purposes.
  • Direct Communication: If you contact us via email, phone, or Facebook Messenger after interacting with our ads.


3. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and schedule photography sessions or consultations.
  • Send promotional materials, such as newsletters or special offers, about our photography services.
  • Retarget users with relevant ads on Facebook or Instagram based on their interactions with our website or ads.
  • Improve our advertising campaigns and analyze their performance.
  • Comply with legal obligations and protect our business interests.


4. How We Share Your Information

We may share your personal information with:

  • Service Providers: Third-party platforms like Facebook (Meta) for ad delivery and analytics, email marketing tools (e.g., Mailchimp), or booking platforms to manage appointments.
  • Legal Compliance: If required by law, regulation, or legal process, we may share your information to comply with applicable laws (e.g., GDPR, CCPA).
  • Business Transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred to a new entity.

We do not sell your personal information to third parties for their own marketing purposes.


5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request corrections to inaccurate or incomplete data.
  • Deletion: Request the deletion of your personal data.
  • Opt-Out: Opt out of receiving marketing communications by clicking “unsubscribe” in our emails or contacting us directly.
  • Opt-Out of Tracking: You can opt out of personalized ads by adjusting your Facebook ad settings or disabling cookies in your browser (see Section 6).

To exercise these rights, contact us at info@photosbytom.org. Note that we may need to verify your identity before processing your request.


6. Cookies and Tracking Technologies

We use Facebook Pixel and similar technologies to collect data about your interactions with our ads and website. This helps us deliver personalized ads and measure campaign performance. You can manage cookie preferences through your browser settings or opt out of personalized ads via Facebook’s Ad Preferences page.


7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. For example, we may keep your contact information for marketing purposes until you unsubscribe or request deletion.


8. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.


9. International Data Transfers

If you are located outside the United States, your data may be transferred to and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place to comply with laws like GDPR for international data transfers.


10. Children’s Privacy

Our services and ads are not directed at individuals under 13. We do not knowingly collect personal information from minors. If you believe we have collected data from a minor, please contact us to request its deletion.


11. Compliance with Privacy Laws

We comply with applicable data privacy laws, including:

  • General Data Protection Regulation (GDPR): For EU/EEA residents, we ensure lawful data processing and provide mechanisms for you to exercise your rights.
  • California Consumer Privacy Act (CCPA): For California residents, you have the right to know what data we collect, request deletion, and opt out of data selling.
  • Other Laws: We adhere to other relevant regulations, such as Canada’s PIPEDA and the UK GDPR, where applicable.


12. Third-Party Links

Our ads or website may link to third-party sites (e.g., booking platforms or social media). We are not responsible for the privacy practices of these sites. Please review their privacy policies before providing personal information.


13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website or through our ads. The “Last Updated” date at the top indicates when changes were made.


14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at: info@photosbytom.org.